Social Media and Marketing Case Studies - Recommendations

Recommendations

When planning a marketing campaign using social networking sites, then the key questions to address are:

• What motivations, behaviours and emotions - from the users’ perspectives – match the brand and its values?

• Then what’s the creative concept that can lead users to participate and via what media: text, photos, audio, video?

• And which social networking sites would best host the whole campaign?

For more insights, see Futurescape's latest report about marketing via video social networks, Marketing Success Via Video Social Nets.

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