Marketing Success via Video Social Nets - Contents

INTRODUCTION

• The opportunity and the challenge
• Engaging video SNS members

SECTION 1: MARKETING VIA VIDEO SOCIAL NETWORKING SITES (video SNS)

• Opportunities: why use video SNS?
• Approaches to marketing via video SNS
• Solving the online ad paradox: Internet users hate and love ads
• Aligning your campaign with SNS members’ motivations
• Managing participation

SECTION 2: CAMPAIGN CASE STUDIES

• Bazooka Joe
• Campari
• Chevrolet
• Dove
• HBO
• Incubus
• Pringles
• McDonald’s
• Stride
• Sunsilk

SECTION 3: PRACTICAL CAMPAIGN MANAGEMENT

• Paid-for marketing: YouTube brand channels and PVAs
• Guerrilla marketing: Who counts as an advertiser?
• Visibility within an SNS
• Setting up a profile
• Managing video uploading options
• Relating to other SNS members
• Measuring effectiveness

SECTION 4: DETAILED PROFILES OF VIDEO SNS OPERATORS

• Video SNS vs other online video services
• A-Z listing of more than 80 video SNS operators, including:

• Major operators
• AOL UnCut
• Bebo TV
• Metacafe
• MSN Soapbox
• MySpace Videos
• Yahoo! Video
• YouTube
• Significant specialist operators
• CurrentTV
• GoFish
• Jumpcut
• Kyte
• SkyCast
• Veoh

SECTION 5: STATISTICS

• Unique users
• Demographics
• Videos uploaded
• Market share of visits
• Time spent on video SNS

SECTION 6: SOURCES AND LINKS

• References
• Links to video SNS and other sites

Marketing Success
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