About Marketing Success via Video Social Nets

THE OPPORTUNITY AND THE CHALLENGE
In less than two years, the explosive growth of YouTube and its rivals has transformed video social networking sites into a powerful communications medium that reaches millions globally. Yet advertising is failing to connect. Brands and agencies are making the fundamental mistake of treating these radically different services just like broadcast television. They upload 30-second ads, but the communities ignore them. Futurescape has drawn on its 12 years' experience of television and the Internet for an innovative solution that synthesises usage research and statistics, expert opinions, case studies and consumers' attitudes towards online video advertising and community participation. The solution lies in working with the creative potential of a whole social networking site - and its members. The report: - Begins with the case for marketing via video social networks - Explains the solution of aligning a campaign with community members' motivations - Illustrates this with case studies of major brand campaigns - Provides a how-to guide for setting up and running a campaign - Concludes with usage statistics and comprehensive profiles of 80 major and specialist video social networking sites, with their marketing opportunities.
Key Coverage	Companies / Brands / People
Major industry questions answered in this 90-page report include: What is the scope of video social networking services – the more than 80 operators, usage, demographics and specific offerings to Internet users? How should marketing make the leap from broadcast television to find its place within this massively popular and fast-growing sector? How can a campaign position itself to break through the 65,000 videos that are uploaded to YouTube every day? What is the solution to the online ad paradox, that Internet users hate advertising – but love some video campaigns? YouTube and its rivals represent a fundamental change in online content, by providing millions of global Internet users the unprecedented opportunity to create, share and form communities around their own video productions. Do you have the clear and independent analysis that will enable you to create new marketing opportunities in this massive, fast-moving and complex new market? The depth of knowledge acquired during the research of this report ensures it is a comprehensive guide to this latest evolution in online media.	Profiles of more than 80 video social networking services - AOL UnCut - Bebo TV - Metacafe - MSN Soapbox - MySpace Videos - Yahoo! Video - YouTube Significant niche / specialist operators - CurrentTV - GoFish - Jumpcut - Kyte - SkyCast - Veoh Campaign case studies - Bazooka Joe - Campari - Chevrolet - Dove - HBO - Incubus - Pringles - McDonald’s - Stride Media companies and media moguls - Al Gore - Comcast - Mike Eisner - News Corp - Niklas Zennstrom - Peter Guber - Sony - Turner Broadcasting - Viacom
Key Issues Addressed	Who Should Read This Report
Study this crucial new marketing environment to understand its promises and pitfalls Discover different methods for marketing via video social networking services Gain key psychological insights into community members’ motivations Create your campaign to align itself with their motivations for the best chance of success Evaluate more than 80 video social networking services to find which best match your requirements Run a campaign with the detailed start-to-finish campaign management guide	Advertising and digital agencies Anticipate and plan for clients' requirements, discover creative approaches and budget resources for campaign management. Brand marketers Benefit from a complete marketing strategy to generate real community interest and see at a glance the marketing opportunities offered by video SNS. Video social network site operators Make an even stronger case for your ad sales and compare your offering with your competitors. Broadcasters Gain valuable insights into the fast-evolving relationship between broadcast television and online video. Investors and analysts Benefit from an impartial view of video SNS rival business models, major media company investments and involvement by media moguls.

Marketing Success
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