About 2008: The Birth of Online TV
OVERVIEW
2008: The Birth of Online TV is an 80-page report published by Futurescape, the London-based independent new media research and development company.
The report tackles the key commercial, production, distribution and promotion challenges for the fast-growing medium of online television and its disruptive effects on the television industry. It features exclusive interviews with leading figures and analysis of 17 American and British online scripted comedy and drama shows.
EXCLUSIVE INTERVIEWS WITH ONLINE TELEVISION EXPERTS
Marc Campbell: Founder and CEO of the Independent Comedy Network, a new studio that is aiming to launch 40 shows by the end of 2008.
Brad Curtis: SVP Business Development, Science + Fiction, an agency that produces branded online television shows, such as In the Motherhood.
Geoff Goodwin: Head of the BBC Switch teen multi-platform division, commissioning online shows with innovative interactivity.
Kathleen Grace: Co-founder of independent production company Dinosaur Diorama Productions, which made hipster satire The Burg, and are now producing The All-For-Nots, a comedy about an indie band on tour, with Michael Eisner’s Vuguru studio.
Garrett Law: Co-founder of new production company Attention Span Media, whose first show is the college mockumentary Dorm Life.
THE REPORT’S MAIN SECTIONS
- Predictions for: the relationship between online and television, funding sources, promotion and distribution issues, and prospects for production companies and studios
- Expert interviews
- Profiles of 10 US and UK shows, with synopsis, budget, commissioner, sponsor, producer, innovative features, distribution, TX dates, episode and season lengths
- Why online TV is booming
- How does online TV make money? Advertising, commissions, other sources
- Production in action: budgets, show and season lengths, building the audience
- How to evaluate success
- Listings of new studios and production companies
TABLES: Total show budgets per season; Per-minute show budgets; Episode running times; Show viewing figures.
THE REPORT COVERS THESE US AND UK ONLINE TELEVISION SHOWS
The Burg, Clark and Michael, Crescent Heights, Dorm Life, Dubplate Drama, In The Motherhood, It’s a Mall World, KateModern, Lonelygirl15, Prom Queen, Quarterlife, Roommates, Sanctuary, Signs of Life, Wannabes, We Need Girlfriends, Where Are The Joneses?
WHO IS THE REPORT FOR?
- Broadcasters and media owners
- Television production studios and companies
- New online studios and producers
- Sponsors and ad, media and talent agencies
- Sector and industry analysts
2008: The Birth of Online TV
Table of Contents | Sample Pages | Price and Delivery
