Omnicom backs Gemini Division

So far, MindShare has been taking the lead in matching major sponsors with online shows (see our post on Unilever and MindShare), but rival Omnicom is starting to catch up and Gemini Division is the first show that it’s backing.

Gemini Division is a sci-fi thriller starring Rosario Dawson (Sin City) as an NYPD cop who uncovers a global conspiracy to create simulated life forms or Simulants.

NBC Universal’s Digital Studio has picked it up for 100 x 3 mins episodes from producer Electric Farm Entertainment (which made the Web animation Afterworld) and Omnicom’s OMG Digital is going to arrange brand integration for Intel, Microsoft and UPS.

Check out the teaser trailer....